Product development of bespoke collateral for the European Market
Project Room Europe
Aristotle Punk, Ehrard Wiese
The key to this project was to achieve the premium quality in the collateral that reflects the core essence of Desperado’s. The initial concepts were developed by Project Room Europe and the Desperado’s brand agency. Once the essence was captured the concepts were refined.
Project Room concerted the initial concept designs and sourced high quality materials and accessories. The manufacturing processes were carefully considered to ensure quality, consistency and cost.
The final product is pure Desperados “design language”. The materials, colours and textures are all present in the execution.