Johnnie Walker Display
Custom Display Promotional Retail
Scope

Johnnie Walker Promotion wall was designed for a three month gifting promotion.

Client:
Touch Point

Curators:
Ehrard Wiese

Description

“The Johnnie Walker Promotion wall was designed to create some excitement around a three month gifting promotion, The design was based on the legendary Scottish designer, Charles Mackintosh’ work.

Mackintosh was influential on European design movements in the late 1800’s. His style was linear, precise and used restraint to achieve designs that were not only remarkably beautiful but also functional. He designed around the needs of people.  One of the key visual features he used was the use of framing and lines. He would rather let light and shadow create pattern instead of using decoration.

We believe a simplistic design that focus on finishes rather than ornate design allowed us to capture the essence of the brand and emphasize the premium nature of Johnnie Walker. Together with Mackintosh’ styling influence, we created a platform that celebrates the brand and pays homage to a great Scottish designer.”