Absolut – Blue Velvet
Custom Promotional

Convert a “Slush Puppy” machine into a bespoke Absolut Branded Frozen Cocktail machine.

Pernod Ricard South Africa

Jarred Nieuwoudt


There is a current trend for Frozen Cocktails.  Absolut wanted to create a frozen cocktail experience by mixing Absolut Vodka with a blue cocktail mixture. The issue was that all standard off-the-shelf slush machines are so generic and out of place in the venues where these cocktails would be served.

Project Room sourced the most suitable machine and designed a Stainless Steel cladding to dress it up to more closely resemble Absolut’s DNA.  These machines have compressors and condensers that generate heat.  If this heat is trapped in the machine, it changes the performance and efficiency of the machine.  For this reason, a lot of care was taken to ensure that whatever we added to the machine would not affect its performance.

To create some drama, we added some blue LED’s that formed halos around the machine. The result is an Absolut “PURE” experience with unmistakable Absolut class.

Design features:

  • Styling guide was taken from Absolut DNA
  • Stainless Steel enclosure
  • LED’s

The best way to describe the result is exceptional experience, inspirational, quality and refined sophistication.